PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
MORE ON CLASSIFICATION OF COOKIES
We have reviewed all the cookies we use and have divided them into three categories:
- Analytics and customisation
- Advertising or tracking
These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website such as placing an order or adding into your basket. Without these cookies, our website won’t work properly.
Analytics and customisation
Our Analytics cookies collect information about how you use our website and help us improve how our website works. For instance, this could be the pages you visit most often and the error messages from those pages.
We use tools such as Google Analytics to help us better understand how our customers navigate to and through our websites, how long customers spend visiting our content items, how often they return to visit our websites and what demographic categories (age, gender, interests) they fall into.
Advertising or tracking
We do not accept advertising from any other organisation on our websites. We do however advertise our own products on our websites and you may see adverts for us elsewhere on the internet. The cookies we use to present you with adverts may be based on the content you visit the most on our websites, so we can let you know about what we think you will be interested in. The cookies show us where you saw the advert; help us measure the effectiveness of our advertising campaigns, and limit the number of times you see an advert.
OUR MAIN TECHNOLOGY PARTNERS
We work with the following companies in maintaining and improving our website, getting a better understanding of visitor and customer profiles and ultimately delivering a better experience. A brief description of what they do is found below. If you have any more questions, please do contact us and we’ll be happy to help
We work with Google to market our products and services on its Adwords platform. We record any completed transactions that have been referred by Adwords using cookies.
We work with Facebook to market our products and services on its platform. A pixel is placed on our site that both helps us track completed transactions or site interactions that have been referred from Facebook but also enables us to advertise effectively to such users based on what we know they have expressed an interest in.
We work with Bing Ads to market our products and services. We record any completed transactions which have been referred by Bing Ads using cookies.
In addition, we use Google's remarketing technology to advertise online via their Adwords search platform. In doing so, Google will place or read a unique ad-serving cookie on your computer and will use non-personal information about your browser and your activity on our sites to serve ads on their content and search advertising networks. For more information about remarketing or to opt-out of the Google remarketing cookies please click here
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit or debit card numbers, email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements (including retargeting) or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also use the links below to find out how to manage cookies on popular browsers
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail using the details provided below:
Sow Seeds Ltd
2 Bull Pasture, South Cave, Brough, East Riding of Yorkshire, HU15 2HT